Market data – Knowledge, income, gender, sexual orientation, and you can relationship standing
Ages demographic malfunction
Looking at the demographic writeup on exactly how many in the usa society have fun with OKCupid for the 2023 we obtain another dataset:
These data is according to a different survey out of OkCupid users. The data is notice-reported which encourages potential biases. At exactly the same time, we may not have attained a representative sample because of worry about-choices prejudice between specific market teams.
Revenue and you may earnings dysfunction
The fresh economic studies you sent to OkCupid off 2007 to help you 2023 also offers an extensive view of the business’s revenue and you will success more than the years. Here are a few secret observations and you may information:
- Initially Numerous years of Financial support and Losses: Away from 2007 to 2011, OkCupid was at a period away from money and you may growth, once the shown from the consistent annual loss. This is normal for the majority of startups, in which 1st decades was concerned about strengthening the user feet, brand name, and you can product, usually at the cost of quick success.