Like the Beautiful, love occurs in unexpected places, often not where it is being sought
But we have been “test driving” something: a new, technological method of courtship. And although it is too soon to deliver a final verdict, it is clear that it is a method prone to serious problems. The efficiency of our new techniques and their tendency to focus on people as products leaves us at risk of understanding ourselves this way, too – like products with certain malfunctioning parts and particular assets. But products must be constantly improved upon and marketed. In the pursuit of love, and in a world where multiple partners are sampled before one is selected, this fuels a hectic culture of self-improvement – honing the witty summary of one’s most desirable traits for placement in personal advertisements is only the beginning.
Successful relationships are not immune to the over-sharing impulse, either; a plethora of wedding websites such as SharetheMoments and TheKnot offer up the intimate details of couples’ wedding planning and ceremonies – right down to the brand of tie worn by the groom and the “intimate” vows exchanged by the couple
Our new technological methods of courtship also elevate efficient communication over personal communication.